Text: Dean Ang / Photos: Peugeot Press | posted May 14, 2013 12:38
Builds on Peugeot's new design language
Peugeot has revealed the first official images of the new Peugeot 308 ahead of its official public launch set to happen at the Frankfurt Motor Show this September. The new compact family hatchback from the French automaker builds on the brand's new design language and can be easily noticed from the inside out.
"The new Peugeot 308 has a pure and technological exterior design that speaks of high strength and high quality," says Gilles Vidal, Design Director, Peugeot.
While technical details has yet to be revealed, the new 308 can be expected to be powered by a range of gasoline or diesel powered engine that promises to deliver maximum fuel efficiency brought about by its new EMP2 modular platform that contributes to a 140kg lighter overall weight and better handling of the car.
The new Peugeot 308 now boasts of the brand's iconic floating front grille together with its signature headlamps. At the rear, the tail lamps signifies the claws of a lion with its three LED lamps.
The interior features the brand's design and engineering team's concept of the i-cockpit. It's still fitted with the brand's signature head-up display and compact steering wheel to enable the driver to focus on the road in a relaxed manner.
Majority of the physical buttons and switches inside the cabin were replaced by a 9.7-inch touch-screen infotainment system for a clutter free cabin.
"When inside the car, one discovers a world of refined style, completely original in the world of hatchback cars, with a cockpit that is intense, innovative and intuitive; it is the Peugeot i-cockpit," says Vincent Devos, New 308 Product Manager, Peugeot.
The new Peugeot 308, once launched, will help the brand to revitalize its position in the compact family hatchback segment in line with its plans to move upmarket.