AUTO INDUSTRY NEWS

New Ford Ranger Defines Tough Style

New Ford Ranger Defines Tough Style image

Text: / Photos: | posted April 17, 2009 00:00

Ford's Built Tough heritage combines with contemporary styling in the new 2009 Ranger

Ford elevates Ranger to new heights in style and design defined by its distinctive, muscular Tough Style exterior. With genuine class-leading TDCi power and performance, the new Ford Ranger for 2009 arrives loaded with real visual excitement.

"Since 2006, the Ford Ranger has set the benchmark for torque, payload and towing capacity for the pickup segment. We are truly proud of how the Ford Ranger has given our customers further proof points on what we often refer to as our vehicles' Built Ford Tough DNA," said Ford Group Philippines president Rick Baker. "We are confident the new Ranger will continue to appeal to customers who buy Ranger for its genuine working toughness. We also know the new Ranger with its modern design and features will also appeal to the truck buyer living in the city."

Ford's global leadership and expertise in pickup truck design and development has led to considerable improvements to its compact Ranger pickup. Respected throughout more than 130 markets around the world, the new Ford Ranger effectively combines genuine durability and toughness with a new distinct and muscular exterior design.

This blend of strength and style Ford describes it as Tough Style defines the new Ranger and brings to the compact truck segment a very high degree of attention to design and detail beyond the competition's offerings.

Bold New Ranger Face

According to Paul Gibson, Chief Designer, Ford Motor Company, Asia Pacific and Africa, the new front styling takes Ranger from the shadows and puts it under the spot light. Tough Style moves Ranger design forward to a muscular and distinctive look. "Its design as well as its all-around abilities set the Ranger apart from its competitors," said Gibson.

The horizontal three-bar grille embossed with RANGER lettering, the functional twin black vertical nostrils, the extended opening below the bumper line, and large headlamps that wraparound each front corner effectively establish a new design benchmark for the compact truck segment. It is a remarkable transformation that highlights perfectly the strong character of Ranger.

The three-bar grille is one of Ford's global design traits and is a prominent feature on the flagship F-150 full-size pickup in the United States. Its boldness is contrasted by clever details, including recessed grille meshwork and two elongated 'nostril' duct shapes.

Power is a Ranger strength. With the choice of two state-of-the-art Duratorq TDCi engines producing 330Nm and 380Nm Ranger has the power to get the job done. A third diesel engine is also available, the proven 2.5-liter turbocharged diesel with mechanical fuel injection delivering 280Nm at 2000rpm.

New Ranger's lower fascia includes integrated eyebrow shapes for foglamps and subtle features influenced by aerodynamic testing. The design of the side mirrors is where aero testing paid gains. Despite the fact that the mirrors are very large to improve visibility, the side mirrors' shape is sleek and allows the wind to flow past without creating turbulence and wind noise.

New Ranger's sleek Tough Style is supported by solid engineering. The tapered front is more aerodynamic and sweeps rearward at its edges to incorporate Ranger's bold front wheel arches. This key design detail communicates Ranger's solid, confident stance and composed handling character, whether in 4x2 or 4x4 configuration.

The Ford Ranger is available in 4x2 and 4x4 drivetrains. The popular Ranger 4x2 Trekker offers a unique combination, being 2wd and using the robust components and the higher ground clearance of a 4x4. On 16-inch wheels and 245/70 tires, Trekker's ground clearance lifts to 207mm (equal with Ranger 4x4). It will be offered with six exterior paint choices: Highlight Silver, Black Mica, Cool White, Nifty Red, Winning Blue and Desert Bronze.

The Ranger also offers class-leading towing capability. Ranger 4x2 models equipped with the 2.5-liter TDCi is rated at up to 2250kg, while the Ranger 4x4 3.0-liter TDCi models can tow up to 3000kg, making Ranger not just tough but up for adventure, too.