Text: Vince Pornelos / Photos: | posted February 25, 2014 16:47
New direction for Nissan brand in the Philippines
Officially the most open secret around, in a few weeks' time, Nissan Philippines Inc. will fully assume the marketing, aftersales, distribution and other dealership operations of the brand under one entity.
The new joint venturemeans that the parent company, Nissan Motor Limited (NML), will have a majority 51% stake in the new national sales company while Nissan Motor Philippines, Inc. (NMPI) and Universal Motors Corporation (UMC) will each have 24.5%. Heading up the operation will be a multinational team from Nissan headed by new president Kenji Naito (formerly the CEO of Nissan Korea).
We can't share with you just yet what NPI is planning to launch in full detail though the first two models previously reported have been confirmed. But one thing that SJ Huh (Marketing Director of NPI) did share with us is that they will be bannering their efforts under the new direction 'Innovation That Excites'.
What that means, well, I guess we'll see over the coming weeks, months and years. Just to give you an idea of what Nissan's global model portfolio is like, here's a short but interesting list.
Of course NPI won't bring in all of these models, but we can dream right?
Nissan March (K13 / since 2010)
Nissan Leaf EV (Mark I / since 2010)
Nissan Note (E12 / since 2012)
Nissan Almera (N17 / since 2012)
Nissan Sylphy/Sentra (B17 / since 2013)
Nissan Teana (L33 / since 2013)
Nissan 370Z (Z34 / since 2009)
Nissan GT-R (R35 / since 2008)
Nissan Juke (F15 / since 2010)
Nissan Qashqai (Mark II / since 2013)
Nissan X-Trail (Mark III / since 2013)
Nissan Murano (New model soon)
Nissan Patrol (Y62 / since 2010)
Nissan Frontier Navara (D40 / since 2004)
Nissan Grand Livina (L11 / since 2013)
Nissan Serena (C26 / since 2010)
Nissan NV350 Urvan (E26 / since 2013)