New Impreza posied to boost Subaru's market presence
Motor Image Pilipinas recently unleashed the all-new 2008 Subaru Impreza. The completely reborn 5-door hatchback third generation Impreza was launched by no less than Motor Image Group Chief Executive, Glenn Tan, in the presence of members of the media, VIP customers, and business partners. The new Impreza will initially be available in three models - the 2.0R Sports MT and AT; and the WRX 2.5 Turbo. The WRX STi variant, which was recently introduced at the Tokyo Motor Show will follow next year.
"The new Impreza embodies the same characteristics that have made it a legend, and yet, now made even better with new features and a higher level of driving and riding comfort the whole family can enjoy," said Tan. He also stressed the importance of the model in Motor Image's future plans. "We believe the new Impreza will further establish our brand as the most distinct and desirable in Asia. This model will lead the growth of Subaru and Motor Image to new heights," he added.
The Impreza 2.0-R Sport features the new 2.0-liter Subaru boxer engine has been developed to provide smooth and effortless performance throughout the rev range. Touting 150hp and 196Nm of torque, the powerplant is mated to Subaru's symmetrical AWD drivetrain system. The new WRX, on the other hand, still features the famed Subaru Boxer 2.5-liter DOHC 16-valve turbo engine which has been honed through years of grueling testing. Sports seats, HID headlamps and 17-inch wheels come standard.
The brand new Impreza range was developed around the concept of refined design, resulting in a more compact and streamlined look on the whole. The flowing line from the tip of the front hood through the rear window highlights its agility and the aerodynamics of the car. Despite a shorter rear overhand, the interior capacity of the new Impreza is not hampered as the vehicle's height, width and wheelbase are enhanced.
The all-new double wishbone rear suspension further augments the spaciousness of the new Impreza, making room for a wider luggage compartment. The new suspension system, also improves riding comfort and overall handling. The center console reflects the signs of the times with a mini-pin jack that allows connection with mobile music players.
Safety features on each model include SRS dual front airbags, pre-tensioner equipped front seatbelts, anti-lock brake system (ABS) and Electronic Brake-force Distribution (EBD).
The new Impreza comes in nine color choices: Dark Grey Metallic, WR Blue Mica, Obsidian Black, Spark Silver Metallic, Steel Silver Metallic, Satin White Pearl, Newport Blue Pearl, Topaz Gold Metallic, and Lightning Red. Pricetag for the Impreza 2.0-R Sport M/T is set at Php1,060,000, while the A/T variant is priced at Php1,140,000. The WRX 2.5 Turbo, on the other hand, will start at Php1,750,000.