AUTO INDUSTRY NEWS

Nismo and Williams team up for performance car development

Nismo and Williams team up for performance car development image

Text: AutoIndustriya.com Team / Photos: Nismo Press | posted June 28, 2013 12:29

Collaborative effort to produce Nismo vehicles with accelerated global impact

Nismo and Williams Advanced Engineering have just announced their collaboration on the development of high performance Nismo road cars. Williams Advanced Engineering’s advanced experience with aerodynamics, simulation and material science combined with the engineering development expertise of Nismo to develop future Nismo vehicles to be launched for 2014 onwards.

“Nismo is a brand built from over 30 years of racing experience and so it is fitting that we chose to work with a like-minded company such as Williams to develop the higher performance versions of our products. Williams have a proven history of making racing technology benefit road cars, and we look forward to starting this relationship during such a period of intensive product development for Nismo,” said Shoichi Miyatani, president of Nismo.

Already a well-known brandname in motorsports and performance car enthusiasts in Japan and to millions of global gaming enthusiasts; Nismo is poised for accelerated global impact, enhancing Nissan's reputation for innovation and excitement with a new line-up of sporty road cars. Nissan will be launching the GT-R Nismo soon, dubbed the 'fastest Nissan ever'. The upcoming GT-R Nismo will be the third Nismo-badged model following the launch of the Juke Nismo and 370Z Nismo this year.

Nismo kicked off the start of a new era in its development as a global performance brand with the official opening of a new global headquarters in Yokohama, Japan in February this year. Nissan is promising a rapid pace of introduction of even more Nismo models, at least one model every year during the Nissan Power88 period, encompassing the breadth of the Nissan road car range.

“Williams Advanced Engineering has a history of developing world class, high performance products and this agreement is particularly exciting because of the ambition and potential of the Nismo brand. Both parties share a passion for racing and cutting edge technology and this collaboration will see us work closely together to develop cars that will be at the forefront of automotive technology,” added Sir Frank Williams, Founder and Team Principal of Williams.