The company celebrates 'Thirty years of Maverick Engineering'
Nissan Motor Co. Ltd. recently started a series of events that celebrate the 30th anniversary of its tuning arm NISMO.
The event officially kicked off yesterday with a party in Yokohama, Japan. The party was to honor individuals who played major roles in the NISMO's story as well as a look back on some of the NISMO projects that caught the public's attention. The event moves to Circuit of the Americas in Austin, Texas, USA on September 18, 2014, where they will hold a press conference at 6:45pm.
“Starting from the company’s first president, Yasuharu Namba, today’s NISMO owes its success to the hard work and sacrifice of our many predecessors,” “It could also not have grown to this extent had it not been for the support of all our fans, sponsors and collaborating companies. I would like to thank everyone for all their support throughout the years,” said Shoichi Miyatani, NISMO President.
From September 20-21, 2014, Nissan will compete in a string of races. The first of which will be the FIA World Endurance Championship where the company's LM P2 powered cars will battle it out at the Circuit of the Americas. They'll move next to Germany as NISMO Athletes join the final league of the Blancpain Endurance Series in Nurburgring in hopes of ending the season with a good finish in the Pro-Am class.
On September 22-23, 2014, Nissan will hold the 'NISMO Nurburgring Experience.' It is a special track day event where loyal customers can learn how to master the Nordschleife. Customers will also get a sneak peek of things to come for NISMO road cars.
“For 30 years NISMO has committed to projects that people said couldn’t be done. Nissan and NISMO take risks to drive innovation on and off track. Most of the time these maverick projects come off to great acclaim, but we are also not afraid of failing. That is a real innovation attitude – not just a company strapline,” said Darren Cox, Global Head of Brand, Marketing & Sales, NISMO.