Text: Dean Ang / Photos: Mitsubishi Press | posted March 08, 2013 18:35
To be offered in Japan starting June
Nissan and Mitsubishi has announced today the introduction of their jointly-developed mini cars for the Japanese market. These cars developed under the NMKV Co. joint venture will be on sale starting June this year as the Nissan DAYZ and DAYZ Highway STAR, and the Mitsubishi eK Wagon and eK Custom.
Mitsubishi's eK stands for 'ee kei' which translates to the meaning 'good mini car' in Japanese. It is aimed to deliver a higher quality mini car with a roomy interior and comfortable handling without sacrificing fuel economy. Meanwhile, Nissan's DAYZ models plans to change the way people look at mini cars by merging dynamic design with quality interior space.
This joint venture between Nissan and Mitsubishi was first announced in December 2010 and has been working hard to strengthen the competitiveness of their respective mini car models. NMKV is planning to launch a taller version of their mini car dubbed as the 'super height' wagon early next year.