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Nissan CEO Carlos Ghosn working double-time to reach 8% global market share by 2017

Nissan CEO Carlos Ghosn working double-time to reach 8% global market share by 2017 image

Text: Eric Tipan / Photos: | posted December 10, 2013 10:29

Addresses complaints about the new CVT and overall car quality that have slowed them down

Carlos Ghosn, only the 3rd non-Japanese to sit as the head of Nissan Motor Company, is shaking things up to meet the goals of his Power 88 business plan, which includes grabbing an 8% global market share and an 8% operating-profit margin.

The deadline is March 31, 2017 and so far, the CEO and his company have their work cut out for them.

Comparing Nissan to other Japanese automakers isn’t something Ghosn likes to do and instead he focuses on the advantages they have in certain market across the globe and the amount of potential they have to grow in others.

Ghosn is also working on getting more input from the consumers about what they want to see in a Nissan vehicle so that when a model is launched, it satisfies the expectation of the auto-buying public and not just the Nissan engineers and designers.

“The main problem is, are you putting the bar high enough? Particularly when it comes to the evaluation of a car. We have cars that seem to us very good, but when it goes to the market we don't have a good rating.  You have to retune your own internal standards to make sure the people who are advising the consumer are happy with our product.  The influencer needs to be taken more into consideration when you are establishing your own standards,” says Ghosn.

After encountering customer complaints regarding their CVT, which might stem from unfamiliarity with the behavior of a non-traditional transmission without fixed gears, Ghosn want their CVT supplier, Jatco, to present themselves to the Nissan executive committee to explain the measures taken to eliminate negative feedback from the new CVT.

Nissan Motor Company, according to Ghosn, is starting to regain its position as a “bold technological innovator’ as it leads the way in electric car and steer-by-wire technology, and autonomous driving.

As one of the most diverse car companies, with about 50 non-Japanese in the top 100 positions, Ghosn constantly makes sure Nissan Motor Company remains very Japanese in every aspect.

“You shouldn't forget your roots. I would like, when the time for a successor would come, for a Japanese to head Nissan. It's symbolic, and we have plenty of Japanese talent.  I want Nissan to continue to be seen as a Japanese company,” adds Ghosn.