AUTO INDUSTRY NEWS

Nissan produces one-off gold GT-R

Nissan produces one-off gold GT-R image

Text: / Photos: Nissan Press | posted October 12, 2012 12:58

Unique gold GT-R to be auctioned for Usain Bolt Foundation

The world's fastest man and Nissan brand ambassador, Usain Bolt has extended his partnership with Nissan and helped them develop a one-off limited edition 'gold' GT-R.

The unique GT-R, which is embossed with Bolt's signature and features interior fittings finished in real gold, will be auctioned on eBay later this month to benefit the Usain Bolt Foundation. Proceeds will help the foundation's work creating opportunities for children and young people in the Olympic Champion's home of Jamaica.

As part of Bolt's partnership with Nissan, he will start work with Nissan product specialists on a limited-edition run of special GT-R models, which will be available throughout the world. Details of this project will be announced at a later stage.

Bolt said: "Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone."

Toshiyuki Shiga, Chief Operating Officer, welcomed Bolt's endorsement and deepening ties with Nissan. "Nissan shares the spirit of excitement that captivated worldwide audiences at the Olympics. There is no-one better qualified than Usain Bolt to help us translate that spirit into great experiences," said Shiga.

Bolt is expected to contribute further to Nissan's "WHAT IF_" global brand campaign. The campaign, featuring Nissan's iconic products and breakthrough technologies in billboards at airports around the world, forms part of the company's Power 88 mid-term business plan - aimed at capturing eight per cent market share and eight per cent operating margins.