AUTO INDUSTRY NEWS

Nissan Shaw Center Opens

Nissan Shaw Center Opens image

Text: / Photos: | posted August 18, 2005 00:00

Another Nissan landmark will formally open to the public today and is bound to become one of the popular landmarks in the highly commercialized and urbanized City of Mandaluyong: Nissan Shaw Center.

Nissan Shaw Center's opening as a dealership demonstrates the faith of Lica Management and Holdings, Inc. towards the Nissan brand, even with the uncertain political situation prevailing nowadays.

"This new Nissan dealership strategically located near high-end urban enclaves like Wack Wack Subdivision, White Plains, Corinthian Gardens, Little Baguio and Greenhills, and we at NMPI (Nissan Motor Philippines, Inc.) strongly believe it will become very popular dealership in that area," explained Dennis Chang, AVP for Marketing and Sales at NMPI.

Nissan Shaw Center is the third Nissan dealership Lica Management and Holdings is opening, joining the very successful Nissan Southwoods and Nissan Westgate Alabang. All three dealerships are spearheaded by its General Manager Mr. Doroteo "Tey" Sornet and are supported by the Chairman, Mr. Felix Limcaoco Jr. and Mr. Felix Limcaoco III, President and Managing Director. Sustaining Nissan Shaw's daily operation is Ms. Anna Tanhueco, Assistant Gen. Manager.

The dealership started receiving orders for Nissan vehicles (when it was still under the management of Nissan Westgate) last March 30 and started offering after-sales services in June 1.

issan Shaw Center is envisioned to follow the lead of Nissan Westgate and Nissan Southwoods in providing excellent sales and after-sales service. For starters, Nissan Shaw Center has has over 3,000 square meters of space housing, among others, 25 service bays, of which 12 are for body repair and painting. Nissan Shaw Center can service up to 50 vehicles at any given time. It is one of the five Nissan dealers in the country that can service the 350Z, Nissan's popular super sports car.

"Nissan Westgate emerged number one in customer satisfaction in Metro Manila as of June this year based on the surveys conducted by NMPI on Nissan dealerships. This is no small feat since Nissan Westgate will be celebrating only its 2nd year of operations on August," Mr. Sornet explained.

Likewise, Nissan Southwoods emerged number two in customer satisfaction among provincial dealers during the same period.

The opening of Nissan Shaw Center as a dealership, or its starting independent operations from Nissan Westgate, demonstrates its owners have absolute faith in the Nissan brand, whose resurgence in the Philippines and worldwide can no longer be stopped. NMPI sold 2,460 units during the first half of the year, or a 19% increase. This demonstrates the Nissan brand is gaining better acceptance in the Philippines.

"The launching of Nissan Shaw Center is very timely even with the present political situation, because there is no stopping the resurgence of the Nissan brand in the Philippines. We congratulate Lica Management and Holdings for their decision to launch Nissan Shaw Center as a dealership," Mr. Chang said.