Text: Mac Avendano / Photos: Brent Co | posted September 25, 2013 11:41
New LTFRB operation cites prohibition on wraparound ads for PUVs
The Land Transportation Franchising and Regulatory board will implement the Oplan Hubaran. This campaign is a response to public utility vehicle operators that turn their vehicles into rolling billboards of sorts. Oplan Hubaran will start this week, and will target public transports such as jeeps, taxi cabs, and buses.
The operation is in accordance with the Memorandum Circular 2013-005 issued by the board in August, and took effect on September 15. It replaces a circular issued in 2007 lifting the moratorium on the use and installation of advertisements . It was amended in 2009 to provide guidelines and standard requirements for the installation of such advertisements.
The new circular will limit operators on the use of advertisements to prevent it from being a traffic hazard or a compromise to the safety, comfort, and convenience of the public. According to LTFRB chairman Winston Ginez, wraparound advertisements on the vehicles are used to mask faulty components. In some cases, these cover the identification details of the vehicle such as the trade name, license plate number, and vehicle body number.
Compliance with the new order will have PUV operators formally file for the installation of the transit advertisements before they are allowed to use it in their vehicles. Likewise, they should submit a copy of the advertising contract between the operator, the advertiser, and the advertising agency.
Advertisements on jeeps will be limited only on the ‘toppers’ while taxi cabs can devote ‘toppers’ and the upper portion of the back windshield of such. These advertisements will also be subjected to specific measurements.
LTRB will collaborate with the Land Transportation Office and other traffic law agencies to run this operation around Metro Manila. For the first offense, there will be a Php 10,000 fine; for the second offense, Php 20,000. For the operators who will violate the wraparound ad prohibition will have their permits revoked.