Peugeot formally opens headquarters, launches two new MPVs

Peugeot formally opens headquarters, launches two new MPVs image

Text: Jude P. Morte / Photos: | posted February 11, 2005 00:00

Peugeot recently held its own salute to the Year of the Rooster by formally launching its headquarters along Sen. Gil Puyat Avenue, Makati City. The event also showcased two new MPVs (multipurpose vehicle) - the 307 SW (station wagon) and the 807.

AutoFrance Philippines, Inc. will operate the Buendia-based headquarters, making the said venue its Makati City showroom. "The new Peugeot headquarters is a manifestation of the French carmaker's plans for the country. Definitely we are in for the long haul," said AFPI president John Tiong in a speech delivered prior to the unveiling of the 307 SW and the 807.

French ambassador to the Philippines Renee Veyret graced the inauguration of the new Peugeot headquarters (also known as Lion Motors), along with Automobiles Peugeot regional director for ASEAN countries Dominique Monet and Makati Business Club head Guillermo Luz.

Lion Motors' showroom can accommodate up to eight vehicles and features a coffee bar and cutting edge interior design.

307 SW

Peugeot complements the presence of the 307 with the 307 SW, a PhP 1.55 million station wagon with an additional wheelbase of 100 mmm and a large overhang at the rear. Bringing this new lion from point A to point B is a two-liter, 16-valve engine that puts out 138bhp and 143lbs-ft of torque and Euro Level 3 emissions.

Although the 307 SW seems small, the SW makes up for it by providing 24 different seating/luggage arrangements due to the rear seats' ability to slide, tilt and be removed. Optional third seats can be added to the luggage area for additional seating requirements, while features such as an airconditioned glove compartment, front/rear seat backrest cupholders, underseat drawers and a four speaker stereo system (with steering-mounted remote control and speed-sensitive volume reduction) come standard.

A glass roof (with one-touch shutter blind) improves the 307 SW's cabin ambience and makes rearmost travelers feel less claustrophobic. Double-optic headlights with clear polycarbonate lenses give the station wagon a sporty look.

Peugeot knows that road safety is important, so it installed six airbags that form a curtain around the interior. Further adding to the 307 SW's safety mix are seatbelt pretensioners, an anti-whiplash front seat design, adjustable head restraints and full three-point seatbelts. Providing primary safety are ABS with EBD and emergency brake assist (EBA). Those who wish to steal the 307 SW will be discouraged, thanks to the car's rolling code immobilizer and a trunk lid that locks automatically.



Peugeot makes its second foray into the Philippine MPV arena with the 807, a Php 2.4 million vehicle that seats eight and (like its 307 SW brother) provides a bevy of seating/luggage configurations. All eight can be accessed by electrically operated sliding doors that can be controlled via the vehicle's remote control-equipped key. The front seats are height adjustable, can swivel 180 degrees and folding armrests. All seats (including the front passenger seats) offer slide/tilt adjustment and three-point seatbelts, while the rearmost seats are fitted with ISOFIX child seat mountings.

Providing help in storing/holding bric-a-brac within the 807's interior are two upper dash compartments and drawers beneath the front seats, front door bins and a trunk net. 12-volt accessory points and airconditioning vents are positioned along all three rows, while the center console features an airconditioned storage compartment to cool beverages while on the road.

Delivering the joys of the 807 driving experience is a two-liter, 16-valve electronic multipoint injection engine with a Tiptronic transmission engineered by Porsche. This engine gives out 138bhp and 140lbs-ft of torque.

Providing a smooth, quiet ride with superb handling is the 807's independent suspension system for both front and rear. The rear is enhanced by a torsion beam axle and a panhard rod, while the front is reinforced by an anti-roll bar.

Much like the 307 SW, the 807 offers a bunch of safety features that made it the first MPV in the world to get a Euro NCAP (a stringent worldwide scrutiny of the safety features in all vehicles) five-star rating. Front side airbags and curtain airbags envelope the interior. Providing primary safety are anti-lock brakes with electronic brake force distribution (EBD) and emergency brake assist (EBA). A rolling code immobilizer and deadlocks help deter thieves.