Text: Vince Pornelos / Photos: Autoindustriya.com | posted January 25, 2016 19:52
Sixth consecutive auto sales milestone year for PH market
The numbers are finally in, and as expected, 2015 was a landmark year for the Philippine automotive industry.
After tallying the results from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the Truck Manufacturers Association (TMA), the Association of Vehicle Importers and Distributors (AVID), and one independent distributor, the Philippine auto industry sold 323,928 total vehicle sales in 2015.
The number is the highest ever in cumulative local sales, surpassing the previous record from 2014 at 269,841 units and represents 20% growth overall.
Toyota still has a commanding lead of the industry and retains their six digit status at 124,426 units. The number represents a 17.8% growth compared to 2014's 40.5% growth. TMP's has the lion's share of the market at 38.4%, a little bit lower compared to 2014's 39.1%.
Mitsubishi's tally of 54,087 units is a modest increase compared to their 2014 total of 50,085 units, but it's still 8% more and gives them a market share of 16.7%.
Entering the top three auto brands is Ford, as their total of 25,372 units elevated their position from fourth place in 2014. Their sales represents 24.7% growth over 2014.
Isuzu had a very good year in 2015, as the automaker's sales surged forward by 59.8%, boosting them to fourth overall with a tally of 22,581 units versus 2014's 14,134 units.
Rounding out the top five is Hyundai. Compared to 2014 when the automaker was in third place overall, Hyundai will have to settle for fifth with a slight dip at 4.2% for a total of 22,058 units
Honda may be holding station at sixth overall, but their total of 19,315 units is 44.4% more than 2014's total at 13,378 units. This year they should break into the 20,000 unit group.
The next three companies, however, have entered into five digits in sales. First is Nissan at 11,420 units gave them a boost up the leaderboard from 9th in 2014, or 52.8% growth year-on-year.
Suzuki Philippines likewise received a favorable boost in 2015 with 10,487 units, up 52.3% year-on-year. Their sales earned them eighth place overall.
The story is the same for Kia, as CAC's total sales amounted to 10,010 units in 2015. The company's sales grew by 22.4% compared to 2014.
Chevrolet Philippines's sales took a slight dip in 2015 though, as their final result of 7,382 units is 8.3% less than 2014's 8,046 units.
Mazda held their position in 2015 with 4,177 units sold, a growth of 15% from 2014.
Subaru likewise held their place at 12th with 3,201 units released, while truck and bus manufacturer Hino had a huge growth of 62.1% over 2014 with 2,015 units sold.
While not officially a member of CAMPI, TMA or AVID, we were able to acquire the sales figures for Mahindra given their volume on their debut year at 1,568 units total.
BMW experienced significant growth in 2015, finishing the year with a total of 1,000 units, solidifying their number one status in the premium/luxury sector with 38.5% growth.
Mercedes-Benz likewise surged forward in sales in 2015 with 850 units sold. M-B's total means the company grew their sales by 80.5%
Volkswagen's sales stabilized at 602 units in 2015, down a bit from 2014's total of 612 units.
Lexus's numbers are reported within Toyota's tally, though we were able to determine that they sold 601 units from the parent company's report.
PGA Cars, the distributor of Porsche, Audi, Bentley and Lamborghini, reported a total number of 438 for all four brands. The figure represents 20.3% growth year-on-year.
Peugeot's sales remained virtually the same at 430 units, 2 units more than the 428 sold in 2014.
Auto Nation Group (ANG) reported a total sales of 387 units for their Chrysler, Jeep and Dodge brands, up 10.7% more than the 349 sold in 2014.
MAN Trucks sold 332 units in 2015, followed by JMC at 268 units.
MINI had good growth in 2015 with 200 units sold, up 48.1% from their 135 units reported in 2014.
CMC sold 124 vehicles in 2015, down 17.9% from 2014.
UMC's BAIC brand had a good year after selling 111 units compared to 2014's tally of 11.
With 82 vehicles sold, Volvo is still struggling in the market overall. In 2015, they experienced a 27.4% drop in sales year-on-year.
Rolls-Royce Manila have reported their sales for the first time, as the ultra-luxury auto brand sold 3 cars in 2015.