Polestar to operate independently under Volvo Cars

Polestar to operate independently under Volvo Cars image

Text: Marcus De Guzman / Photos: Volvo | posted September 14, 2015 16:45

Recently acquired Polestar to remain as an autonomous company under Volvo

After acquiring Polestar as their official performance division, Volvo is keen on letting the racing team operate as an independent entity under Volvo Cars.

According to Volvo President Hakan Samuelsson, they want to preserve Polestar's racing legacy while strengthening its market presence.

“I am keen for Polestar to remain as entrepreneurial as possible. We want Polestar to build on its racing heritage and strengthen its brand by pushing the limits in terms of engineering and technology. The best way to achieve this was for it to work as an independent unit,” said Samuelsson.

With it, Polestar will still have their own management team and will control its own product strategy, research and development, and marketing. In addition, Polestar will still continue its motorsport activity in the 2016 Scandinavian Touring Car Championship.

The Volvo S60 Polestar

Currently at the helm of Polestar are Björn Sällström who presides as Chief Executive Officer and Niels Möller who is the company's Chief Product Officer. Both Sällström and Möller report to the Board of Directors that are comprised of senior Volvo executive managers.

Volvo currently sells Polestar variants of the V60 and the S60. Introduced last November 2013, the two cars are essentially souped-up versions of the R models and both produce 350 PS and 500 Nm of torque, 25 PS and 20 Nm more than the standard R-spec.

Other performance add-ons installed on the two cars include: new twin-scroll turbochargers, stainless steel exhaust system, stiffer suspension with Ohlins shock absorbers and uprated 371mm front brakes with six-pot Brembo calipers.

Volvo expects to sell 750 Polestar versions of the V60 and S60 globally in 2015.