Text: Eric Tipan / Photos: Porsche | posted June 02, 2016 09:32
Porsche Digital GmbH to merge brand spirit with new technologies
As more and more premium automakers incorporate innovative technologies at lightning speed with each new model, Porsche takes a bold step forward by creating a company that will focus only on trends and new technologies including ‘connectivity, smart mobility, and autonomous vehicles’ that can be incorporated into new models in the future.
The marquee’s Supervisory Board has just approved the creation of Porsche Digital GmbH, whose sole task is ‘to further develop Porsche as the leading provider of digital mobility solutions in the premium automotive segment.’
Managed by Thilo Koslowski, an expert in the automotive, internet and technology sectors from Gartner Inc., Porsche Digital GmbH will be located in Ludwigsburg near Stuttgart but will have affiliate offices in Berlin, Silicon Valley, and China.
“Our business environment is changing ever more dynamically. Porsche Digital GmbH will strengthen the brand, develop innovative customer experiences, and attract new partners. We are combining the traditional Porsche spirit with the power of new technologies,” said Dr. Wolfgang Porsche, Supervisory Board chairman of Dr. Ing. h.c. F. Porsche AG.
This move is the company’s next ‘logical step’ according to Porsche CEO Oliver Blume in order for the company to “successfully position itself for the digital future.”
Porsche Digital GmbH will be on the lookout for technological trends and work closely with all departments in ‘testing and implementing new value creation models and innovative product offerings.’
“Digitization is leading to the renaissance of the automobile and is making it the central element of our digital lifestyle. We will create digital customer experiences typical of Porsche which are fascinating and intelligent – both inside and outside the vehicle,” said Thilo Koslowski.
“Innovation does not emerge by itself. It is all about developing ideas systematically. Porsche has many ideas. The challenge is to think across functional divisions, use external resources, and take concrete action very rapidly – especially in the digital environment,” said Blume.