AUTO INDUSTRY NEWS

Porsche Digital opens smart tech hub in Silicon Valley

Porsche Digital opens smart tech hub in Silicon Valley image

Eric Tipan / Porsche | May 08, 2017 10:05

Porsche sets up shop in Silicon Valley to connect with IT companies

Porsche is accelerating its efforts in smart mobility and autonomous driving technology by setting up an office in the one area where most all innovations spring forth, Silicon Valley.

The automaker’s competence center for digitalization, Porsche Digital GmbH, will be employing 100 people for an office it is going to open in Santa Clara, Silicon Valley.

Porsche Digital seeks to engage IT companies, venture capitalists and organizations that can provide technologies in the fields of connectivity, smart mobility and autonomous driving.

The company also wants to partner with innovators and leaders in new technologies, and invest in new companies that ‘offer ideas and solutions for the digital future’.

Its directive is to quickly identify digitalization strategies and trends in the U.S. market, and be able to develop and test it for future use in Porsche automobiles.

“The car is the ultimate mobile device of the future, and the future is being written in Silicon Valley. This means it is particularly important to be right next door to leading IT companies in the USA, as this allows us to identify trends early and invest in new technologies at the right time. In addition to our own potential for innovation, above all we want to form strong partnerships,” said Thilo Koslowski, Managing Director of Porsche Digital.