AUTO INDUSTRY NEWS

Prestone celebrates 90 years in the business

Prestone celebrates 90 years in the business  image

/ Jose Altoveros | February 22, 2017 16:54

Prestone caps off its 90th anniversary in Grand Gathering

The brand known the world over for its brake fluid and coolant has just achieved a business milestsone after Prestone recently celebrated its 90th year in the industry.

The company capped off the 90th anniversary with a Grand Gathering that was held last February 21 at the SM Mall of Asia Music Hall. Valued partners throughout the years witnessed and graced the event as they enjoyed hot treats and prizes from the brand.

Prestone celebrates 90 years in the business

Upon entering the industry in 1927, Prestone immediately drove its way to the introduction of the first non-flammable Ethylene Glycol Antifreeze which keeps engines safe from freezing during winter driving.

The Antifreeze Solution propelled the brand to greater heights with Prestone sealing partnerships with giant car manufacturers, Ford, General Motors, and Chrysler, as they put the mixture into their new vehicles.

With their proven care solutions for automobiles, Prestone partnered with local fleet customers Mitsubishi Motors Philippines, Victory Liner, and Toyota Forklifts Philippines. The brand also inked another remarkable venture with Rapide, the largest auto repair network in the Philippines, marking Prestone as the brand of choice.

“It will be a year-long celebration for Prestone and our consumers. They can catch us on car shows nationwide. We will also be launching the Anak ng Mekaniko Scholarship Program to give back to our silent partners in protecting cars for the last 90 Years – the mechanics. We have innovations lined up that they can watch out for, in our dedication to provide new solutions for worry-free vehicle performance,” said Monique Gonzales, Prestone Brand Manager.

Prestone celebrates 90 years in the business

Prestone hopes to keep fuelling the passion for automobiles with the brand's continuous developments and breakthroughs in the industry.

Clorox Philippines is the official distributor and manufacturer of Prestone products in the country.