AUTO INDUSTRY NEWS

Range Rover Evoque Victoria Beckham Special Edition makes global debut in Beijing, China

Range Rover Evoque Victoria Beckham Special Edition makes global debut in Beijing, China image

Text: / Photos: Land Rover Press | posted April 25, 2012 15:18

Victoria Beckham Edition limited to 200 units worldwide

Personalization has formed a key part of the Range Rover Evoque's appeal. Each of the three standard trim levels - Pure, Prestige and Dynamic can be further individualized with a huge range of options from alloy wheel designs and contrasting roof colors to 16 'Designer Choice' interiors.

Now, Land Rover has extended the principle by offering an exclusively designed Range Rover Evoque Special Edition created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.

Gerry McGovern, Director of Design, Land Rover explains: "The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes."

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"Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing".

"I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I’ve always driven a Range Rover, for me they are the epitome of quality and luxury," said Victoria Beckham.

Essential to the design is the high quality hand-finished matt grey paint, with contrasting gloss black finishes on the roof, side, bonnet vents, wheel arches and wheels, giving the overall vehicle a stealth-like quality.

Further underlining the bespoke luxury theme of this vehicle is the use of rose-gold accents on the unique 20" gloss black forged alloy wheels, badging and grille surround limited solely to this Special Edition.

Complimenting the ultra-modern, stealth-like exterior is an elegant and luxurious interior. The sport design four-seats are finished in a semi-aniline Vintage Tan leather - with a bold, hand-finished 'baseball' stitch detail, chosen by Victoria as a tongue-in-cheek reference to her sporting husband David. The same leather is also used to cover the door inserts, arm rests and central storage box lid.

Continuing the exterior theme is the application of rose-gold to the interior where it can be found on the centre console rotary switches and Drive Select Rotary Shifter.

Other surfaces have been deliberately understated to reflect the exterior through the extensive use of soft feel black paint on the switchgear, a piano black centre console and dark textured machined aluminium.

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Ultra-luxurious mohair mats and microsuede headlining heighten the sense of occasion still further. The all-encompassing vision of this car extends to the loadspace which is trimmed in the same quality materials and will come with an exclusive four-piece leather luggage set lined in the same microsuede as the rooflining.

A hand stitched leather wallet, with rose-gold detail containing a guide to the exclusive features of the car is co-branded Range Rover Evoque and signed by Victoria Beckham

"Throughout the process we were keen to ensure that the vehicle would appeal equally to both men and women, in fact Victoria always maintained that she wanted David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally," added McGovern.

The limited to 200 units will be built at Halewood manufacturing facility in Liverpool and hand-finished by Land Rover's Engineering to Order division (ETO). Deliveries are expected to start October of 2012 with China getting first dibs.