Text: Anton Andres / Photos: Hyundai | posted July 22, 2015 15:38
Hyundai USA: Creta lacks flair
With a growing subcompact crossover market in the US, Hyundai is developing one specifically for that market. According to Hyundai, the American subcompact crossover will compete against cars like the Chevrolet Trax, Nissan Juke and the recently launched Honda HR-V.
According to Edmunds.com, the yet-unnamed crossover is expected to have distinctive styling. Hyundai made the deliberate decision to make the US-specific crossover's styling different from the brand\'s “Fluidic Sculpture” design language to attract more attention to the small SUV. Dave Zuchowski, president and CEO of Hyundai Motor America, added that the subcompact crossover may be based on the Veloster's platform.
Initially, Hyundai Motor America was supposed to introduce the Creta in the US but decided against it because it “lacked flair”. The Creta, also known as the ix25, is Hyundai's global subcompact crossover based on the i20.
"(The) Creta is a vehicle that is more traditionally styled and it looks like a smaller version of the (Hyundai) Santa Fe," Zuchowski said. "In our opinion, as we go into this segment, it is a great segment for Millennials, for Gen Y. It is a good youth vehicle and we think in order to tap that market, the thing should be styled less conservatively and more aggressively.”