Text: Marcus De Guzman / Photos: Jaguar Land Rover | posted July 27, 2015 16:03
Regional Jaguar Land Rover factory mulled for anticipation of sales increase
Jaguar Land Rover (JLR) is currently studying about the prospect of setting up an ASEAN plant as sales of their vehicles in the region is steadily on the rise. Countries currently shortlisted as potential sites of the planned factory are Thailand and Malaysia.
However, it will take some time before JLR will be able to set up the ASEAN factory as higher sales figures are still needed. Both Jaguar and Land Rover have a combined sales output of only 120 units in Thailand but sales are expected to increase to about 500 - 600 units in 2015.
Serge Touron, the newly-appointed General Manager of Jaguar Land Rover Thailand is optimistic that they will soon be able to post more than 1,000 units per year.
“We may think about the plan once sales in Thailand hit 2000 to 3000 units a year, possibly over the next five years,” stated Serge Touron.
JLR Managing Director Sanpong Chuenroj on the other hand said that a factory in Thailand would mean 20-40% lower pricing for the nameplates. The decrease in price may also mean a surge in sales that can amount to 3000 – 5000 units.
With JLR’s plans for an ASEAN facility, Thai distributor RMA Group, who is also known for large scale vehicle modification operations for Ford and Land Rover, recently proposed to become JLR’s regional assembler in the future.
Malaysia also has an assembly firm for Land Rover vehicles in the country headed by Sime Darby though it only serves the domestic market and is considered to be a small scale operation.