Report: Lamborghini SUV is set for production in Italy

Report: Lamborghini SUV is set for production in Italy image

Text: Eric Tipan / Photos: Lamborghini | posted May 27, 2015 07:38

Lamborghini accepts incentives to make SUV in Italy

After receiving an enticing offer to build their upcoming SUV in Italy including incentives worth €80 million, Lamborghini has reportedly come to terms with the Italian government led by Prime Minister Matteo Renzi.

Based on the report by Bloomberg, Automobili Lamborghini SpA will be building the SUV in Italy and due to the tax breaks they are set to receive, the automaker is expected to double its size and output.

In exchange, Lamborghini has promised to hire 500 people to build their upcoming SUV in order to have more models to offer especially in countries like China where supercars have limited appeal due to the poor condition of roads in some areas.

A press conference has been set this week with Renzi himself making the announcement alongside Lamborghini Chief Executive Officer Stephan Winkelmann and the CEO of its parent company Audi AG Rupert Stadler.

Lamborghini’s new SUV will be based on the Urus but will share underpinnings with Audi Q7, Cayenne SUV and VW Touareg, which will be made in Volkswagen’s plant in Bratislava, Slovakia.

The automaker is aiming to sell 3,000 SUVs a year and is set to take on the Maserati Levante and Bentley Bentayga.