Marcus De Guzman / Mercedes-AMG | March 31, 2016 14:11
Growing AMG sales might prompt Mercedes-Benz to open dedicated showrooms
Mercedes-Benz's high-performance brand, AMG, expects to have a bigger share of the market in the coming years as more Mercedes-AMG variants are being produced. In due time, the company may even come up with standalone Mercedes-AMG showrooms.
Speaking with Automotive News, Tobias Moers, CEO of Mercedes-AMG claimed that global sales of AMG vehicles grew 40% last year to 68,875 vehicles. To keep up with the demand, Moers said that they plan to expand the AMG lineup from 38 to 48.
“We're going to expand our portfolio to 48 different models by the end of the year,” said Moers.
The automaker has also given some thought of putting up dedicated Mecedes-AMG showroom areas or standalone dealerships.
For now, Moers stated that they will be opening an AMG showroom in Japan and they are also currently discussing about opening another one in Australia.
Select US dealerships, on the other hand, have already dedicated AMG showrooms according to Dietmar Exler, CEO of Mercedes-Benz USA. About twelve dealerships have it and feature a distinct look added Exler.