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Report: Volkswagen considering setting up budget brand; Bugatti hybrid

Report: Volkswagen considering setting up budget brand; Bugatti hybrid image

Text: Marcus De Guzman / Photos: Volkswagen, Bugatti | posted July 01, 2015 07:35

Volkswagen plans to expand to Asian and Chinese market with budget brand

Volkswagen is apparently mulling for a more affordable brand as Bild recently reported that company CEO Martin Winterkorn confirmed to them that they are indeed working on three budget nameplates.

Exact specifications about the upcoming models were not detailed though Winterkorn stated that the lineup will include a sedan, hatchback and crossover. The first model will roll out sometime in 2018 with a price tag that will range from EUR 8,000 – EUR 10,000 (about PhP 402,930 – PhP 503,660).

Production of the aforementioned vehicle will be done in China wherein it will be also sold in the country. Winterkorn however stated that they might also offer the brand outside China in the future.

The current brand that is associated with budget cars from Volkswagen AG is Czech Republic's Skoda. Though as time goes by, Skoda is benefitting from the technology that it receives from its parent company.

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1500 PS Hybrid Bugatti underway

The Bugatti Veyron

In addition, the company CEO also confirmed plans on making a hybrid Bugatti that will be able to deliver 1500 PS.

“There will be for the first time a variation to improve performance with a hybrid drive next to the petrol model”, said Winterkorn.

The powertrain of the Bugatti hybrid was not revealed though there have been reports that it will still be using the 8.0-liter W16 engine but will be fitted with electrically-powered turbochargers.

Source: Bild