Text: Martin Aguilar / Photos: Rolls-Royce Press | posted May 13, 2015 17:11
Rolls-Royce welcomes the new Dawn
Rolls-Royce has revealed the name of the Wraith Coupe's convertible version.
Dubbed as the Dawn, the British automaker described the vehicle as an “exciting and sensous drophead” vehicle which represents the “next step in the renaissance” of Rolls-Royce that began in 2003 after the acquisition by BMW.
The company's CEO Torsten Mueller-Oetvoes said that the Dawn promises a “striking, seductive encounter like no other Rolls-Royce to date.”
Mueller-Oetvoes adds that the vehicle's name suggests the fresh opportunities that every new day holds.
“Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots,” Mueller-Oetvoes said.
The Dawn will revive the name of a rare Rolls-Royce which was first used in 1949, but only ever applied to 28 special drophead bodies between 1950 and 1954. The original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body.
Rolls-Royce has yet to release the powertrain details of the Dawn but since the vehicle is basically an open-top version of the Wraith, it could be equipped with a 6.6-liter twin-turbo V12 engine that delivers 633 PS and 800 Nm of torque.