AUTO INDUSTRY NEWS

Rolls-Royce ends Phantom Coupe production with 50 Zenith units

Rolls-Royce ends Phantom Coupe production with 50 Zenith units image

Text: Eric Tipan / Photos: Rolls-Royce | posted February 24, 2016 09:55

Rolls-Royce Zenith will be 50 unique examples of the Phantom Coupe

Rolls-Royce Motor Cars has announced that it will be ending the run of the Phantom Coupé and Drophead Coupé models this year. This is comes after news that the company is already testing an all-new aluminum architecture that will be used by all Rolls-Royce vehicles starting 2018.

To celebrate the legacy of the Phantom Coupé and Drophead Coupé, Rolls-Royce will be making 50 ‘highly desirable’ special collection examples of these models and will call it Phantom Zenith.

The last build of the Phantom Coupé and Drophead Coupé will roll out of production in November and they will never be replaced.

“As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged. Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again,” said ,” Giles Taylor, Director of Design.

The 50 Phantom Zenith units come with a Tailgate Hosting Area; laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva; Bespoke instrument dials and a special treatment of the iconic Spirit of Ecstasy figurine.

Each owner will also receive a ‘money cannot buy’ portable memento of the purchase and each Zenith will be offered to clients in a palate of memorable color combinations from Rolls-Royce’s history.

Rolls-Royce is also ending the run of the Phantom VII this year and is busy on ‘perfecting’ the Phantom VIII.

“I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations. Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII,” said Torsten Müller-Ötvös, Rolls-Royce Motor Cars Chief Executive Officer.