AUTO INDUSTRY NEWS

Rolls-Royce is now officially in the Philippines

Rolls-Royce is now officially in the Philippines image

Text: Vince Pornelos / Photos: Dean Ang | posted June 19, 2013 17:14

The ultimate in luxury

Rolls-Royce, undeniably the ultimate in luxury motor cars, has officially made its debut in the Philippines.

At an event at the Manila Peninsula Hotel attended by Rolls-Royce Asia Pacific executives, Autohub executive, members of the media, Ambassador Eric Thomas of the United States and Ambassador Stephen Lillie of the United Kingdom, Rolls-Royce Asia Pacific appointed British Bespoke Automobiles (a subsidiary of the Autohub Group) as the official dealer of Rolls-Royce in the country.

Handover ceremony

In an emotional speech, Autohub Group's President, Mr. Willy Tee Ten, expressed great pride in being appointed as the official dealer of the Spirit Of Ecstasy in the Philippines.

This is a landmark event for my team and for our country,” said Tee Ten. “We are honored to bring the ultimate in luxury motoring to the Philippines, a market with great passion and appreciation for the 'definitive' brand in luxury quality.”

British Bespoke Automobiles will begin operations immediately and will be headed up by Willy Tee Ten (Autohub President), Michael Cua (Autohub Senior Vice President) and Ryan Watson (General Manager).

BBA will commence the construction of the Rolls-Royce Motor Cars Manila dealership at Bonifacio Global City later this year, with the grand opening set for Q1 in 2014. BBA will also set up an interim showroom to be announced at a later date to cater to clients.

Ghost

Rolls-Royce Motor Cars Manila will initially offer the Phantom (saloon, since 2003), the Phantom Drophead Coupe (convertible, since 2007), the Phantom Coupe (hardtop coupe, since 2008), and the Ghost (saloon, since 2010). The new Wraith will follow later on.

Prices for Rolls-Royce models will begin at about PhP 25,900,000 for the 'standard' Ghost (short wheelbase), while the Phantom (short wheelbase) begins at PhP 40,000,000. Specific pricing per model is only indicative given the level of bespoke and other custom options made available to RR clients.

Umbrella

Each client will have to wait about 4-5 months for a Rolls-Royce Ghost while 7 months is the lead time for the Phantom. The reason for the wait is that each car is custom made and takes a long time to complete, especially with the factory in Goodwood operating to capacity to service worldwide demand. A wait of up to three years for a heavily customized Spirit of Ecstasy is not unheard of.

Interior

Rolls-Royce's expansion into Manila means that the brand is represented in 21 cities in Asia Pacific outside of China. RR has had a strong growth in sales in the Asia Pacific region at 18%.