AUTO INDUSTRY NEWS

Rolls-Royce Wraith to be unveiled in Geneva

Rolls-Royce Wraith to be unveiled in Geneva image

Text: / Photos: | posted January 21, 2013 15:10

New model confirmed at the World Dealer Conference in London

Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös, confirmed that they will be launching their latest model, the Rolls-Royce Wraith at the Geneva Motor Show on 5 March 2013, with first deliveries to customers expected in the fourth quarter of 2013.

“Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva,” he explained to representatives of the 100-strong global dealer network. “Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama,” added Müller-Ötvös.

The Wraith is set to be the most dynamic, powerful and beautiful Rolls-Royce in the company’s history. It is poised to set a new benchmark in the ultra-luxury segment and will reaffirm the position of Rolls-Royce at the absolute pinnacle of automotive luxury.

The launch will revive one of the most famous Rolls-Royce names first used in 1938. The ethereal name Wraith perfectly expresses the character of the new Rolls-Royce. “Wraith alludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model.” added Müller-Ötvös.