Text: Eric Tipan / Photos: Nissan | posted October 30, 2014 09:00
Compact crossover inspired by the streets of Brazil
Nissan has unveiled a compact crossover at the 2014 São Paulo International Motor Show that possesses the soul and spirit of Brazil.
Called the Kicks Concept, it is an interpretation of the Nissan design team, led by the Global Design Center in Japan, of the energetic nature of the country and its people.
"This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people," said Mamoru Aoki, Executive Design Director of Nissan's Global Design Strategy Department.
As much as its design is purely Brazilian in influence, the role of the Kicks Concept is to bridge the gap between the current Nissan design and its future while highlighting the distinct design signature of the brand.
"The main inspiration for this concept was the contrast that we saw in the grey tones of the urban settings in São Paulo and the bright natural colors that we saw near our studio in Rio. How to combine these two, the more grey urban tones with the bright sunset orange that we would see – this combination we thought was really uniquely Brazilian," said Robert Bauer, Chief Designer at the Rio studio.
The Kicks may be a concept on display in a country where it gets it design influence but it will play a major role in the future of Nissan’s global design philosophy.
"It's not only just for the Brazilian market, but we capture the idea of Brazil and then we apply it to our global design improvement, making a stronger design lineup for future Nissan designs," said Ueda.