AUTO INDUSTRY NEWS

SEMA 2014 Preview: Chevrolet to debut Silverado Toughnology concept

SEMA 2014 Preview: Chevrolet to debut Silverado Toughnology concept image

Text: Martin Aguilar / Photos: Chevrolet | posted September 30, 2014 10:30

Delivers 360 PS

Chevrolet has revelead the first official photos of the Silverado Toughnology concept ahead of its debut at the 2014 SEMA show in November 4 to 7.

The automaker says the Silverado Toughnology concept is built from the traditional high-strength steel that makes the truck lighter, stronger and more efficient compared to the conventional carbon steel used in most vehicles. The brand with the bowtie badge added that high-strength steel can be up to 30-percent lighter than carbon steel and “offers significant mass savings at a lower cost than aluminum.”

With this, Chevrolet seems to be pointing out that traditional high-strength steel is better and lighter as compared to aluminum, the main material used by its competitor.

The Chevrolet Silverado Toughnology concept

The exterior of the Silverado Toughnology concept is finished in silver, mimicing the look of raw steel. The side profile of the truck is accented by a molocule graphic of the said material, adding to Chevrolet's reference to the traditional high-strength steel.

The truck has tinted headlight lenses, a dual-port mesh grille, a chrome bumper incorporated with fog lamps and a black painted aluminum hood. Moreover, the exterior of the Silverado Toughnology concept are accented by red and black lines seen on the wheel arches.

Inside, the Silverado Toughnology has heated leather bucket seats and rear-seat entertainment system. It also has an OnStar 4G LTE with built-in Wi-Fi hotspot and a wireless phone-charging mat that recharges phones via a magnetic inductive charge.

The Silverado Toughnology concept is powered by a 5.3-liter engine that delivers 360 PS and 519 Nm of torque.