AUTO INDUSTRY NEWS

SEMA 2014 Preview: Scion partners with Riley Hawk, Slayer for new concept cars

SEMA 2014 Preview: Scion partners with Riley Hawk, Slayer for new concept cars image

Text: Eric Tipan / Photos: Scion | posted September 19, 2014 10:13

Will debut two models at Specialty Equipment Manufacturers Association

Heavy riffs and ollies are the inspiration for two Scion models that will be on display at the Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas on November 4-7, 2014.

Scion will present the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk, son of skateboarding legend Tony Hawk.

Slayer, a 33-year old metal band that has influenced many of the next-gen groups, has also laid their influence on the design and styling of the Scion x Slayer Mobile Amp tC.  It features band-inspired details on the exterior while the inside is loaded with multimedia machine with amps, towers of speakers, a custom mixer and a 32-inch monitor for media playback. Mike Vu of MV DESIGNZ is leading the build process.

“Slayer’s fans are going to be excited when we reveal what a metal-inspired Scion tC looks like.  Working with Scion has given us another way to reach new audiences and inspire them to keep going down their own paths,” said Slayer guitarist Kerry King.

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Riley Hawk steps out of his dad’s shadow to make a name for himself and turned pro at 21 years old.  His attraction to 70s style reflects on the classic orange and yellow striped paint job of the Scion x Riley Hawk Skate Tour xB.  It has a high-end sound system, copious amounts of space for skateboards details like bubble windows, interior wood grain paneling, an 8-track player and requisite shag carpet make it a rolling, retro hangout spot.  The build is being led by Scott Kanemura of KMA Productions.

“Every element of this Scion xB represents some part of my life.  I’m looking forward to showing it at SEMA and having people check it out,” said Riley.

“SEMA is the ultimate opportunity to look at Scion vehicles through a new lens.  We’re looking forward to showing fans what Riley Hawk and the members of Slayer envisioned for the tC and xB and encourage fans to imagine for themselves,” said Doug Murtha, vice president of Scion.