Seoul 2015: Kia unveils the Novo Concept

Seoul 2015: Kia unveils the Novo Concept image

Text: Anton Andres / Photos: Kia Press | posted April 06, 2015 14:21

Concept hints future design language for Kia

Kia unveiled the Kia Novo concept at the 2015 Seoul Motor show which hints their new design language for their next generation models.

Kia Novo Concept rear

The four door fastback gets its name from the latin word "novatos" meaning renewed or refreshed. Kia aimed Novo Concept at urbanites and they say it establishes as calming environment with its uncluttered lines and minimalist interior. 

Designed at Kia’s Namyang design center, the Novo sits on a modified Forte platform but now sits lower to the ground and has shorter overhangs. The 20 inch wheels help the car achieve a more aggressive stance while distinct Kia styling cues remain such as the Tiger Nose grill and the Optima-like rear doors.

From the front, the Novo’s large wheel arches a wider stance while the side has a fastback profile which resembles a coupe-like shape. The concept also comes with coach doors with pop out door handles and its fender houses an aluminum air vent.

Kia Novo Concept interior

Kia’s minimalist theme continues inside. The interior layout is uncluttered with very few buttons and knobs on the dash and center console, which is tilted towards the driver. As a substitute for buttons and dials, Kia has put in a 3D hologram display and a touch pad, called Blind Control, near the steering wheel for commands.

From the touch pad, the driver can control radio functions, music selections and also serves as the car’s infotainment system. The touchpad comes with a fingerprint scanner which automatically set the driver’s preferences once scanned.

The Kia Novo concept is powered by a 1.6 liter turbocharged gas engine and is paired with Kia’s new seven speed dual clutch transmission. 

According to Kia, there are currently no plans of putting the Novo into production. However, expect to see elements of the Novo Concept appearing on other Kia compact models in the future.