Jeep Wrangler Rubicon celebrates 10th anniversary with new model
After its world premiere in New York last month, the all-new 2013 Jeep Cherokee will hold its international debut at the 2013 Shanghai Auto Show this weekend.
The new Jeep Cherokee offers an unconventional and futuristic exterior design yet still contains the brand's design heritage. The interior meanwhile offers a modern and sophisticated design with high quality materials along with high-tech features like the 7-inch full-color reconfigurable instrument cluster and the 8.4-inch touchscreen infotainment system.
“The new Jeep Cherokee will become a benchmark in the global mid-size SUV segment by combining the segment-first nine-speed automatic transmission, refined on-road manners and fuel efficiency with the capability that only Jeep can deliver and that our customers have learned to trust.” said Mike Manley, President and CEO of Jeep Brand, Chrysler Group LLC, and Chief Operating Officer for Asia Pacific Region, Fiat S.p.A.
It will be boasting a segment-first nine-speed automatic transmission, which Jeep claims will deliver up to 30% better fuel consumption over the outgoing model. Two innovative 4x4 systems will be offered by Jeep, the Jeep Active Drive I that features a single speed power transfer unit (PTU) and the Jeep Active Drive II that has a two-speed PTU with low range.
“China is the largest market for the Jeep brand outside of the U.S., and one out of every five vehicles in the mid-size SUV segment is sold in China. Hence, it just makes sense that the new Jeep Cherokee has its international debut in Shanghai,” added Manley.
Alongside the all-new Cherokee will be the new Jeep Grand Cherokee and the Jeep Wrangler Rubicon 10th Anniversary Edition which will both hold their Asian premiere at the show.