Text: Anton Andres / Photos: Newspress UK, Nissan | posted April 20, 2015 13:11
Nissan's new compact shows commitment to the Chinese market
After the Friend-ME concept and Lannia Concept shown in Shanghai 2013 and 2014, Nissan will now be revealing the production model of the Lannia at Auto Shanghai 2015.
Nissan aims to capture the younger car buyers of China, particularly those in their 20's and 30's which Nissan claim are trendsetters. Showing its commitment to the Chinese market, the Lannia's design development was primarily led by Nissan Design China and worked with the Nissan Global Design Center for additional input.
Nissan's current design language can be seen in all sides of the car such as the V-Motion grill, the kicked up c-pillar, the floating roof and boomerang shaped tailights. Nissan says the Lannia's design was inspired by the muscular movements of wild animals and the lines of the body “depicts strong contrasts through the dynamic, tensional, yet edgy surfaces”.
On the safety front, the Lannia is equipped with Nissan's new Safety Sheild which hosts various driver assistance systems such as traction control and stability control.
According to Nissan, connectivity and technology was the key focus during the Lannia's development. Inside, the Lannia features an integrated infotainment technology, an advanced audio system with smartphone compatibility and a 7 inch multimedia display screen. The systems used by the Lannia were done by Nissan’s Research and Development team in China and will be exclusive to that market.
The Nissan Lannia will be available in China by the third quarter of this year.