Shell launches new FuelSave line

Shell launches new FuelSave line image

Text: / Photos: Brent Co | posted July 12, 2011 14:37

Savings in Motion

Shell has just launched two new breakthrough fuels specially designed to help drivers save up to 1 liter per tank at the same price as standard-priced fuels with the new Shell FuelSave Unleaded and Shell FuelSave Diesel.

These fuels are a breakthrough in fuels technology and contain the most advanced Shell fuel economy formula to date, replacing Shell Super Unleaded and Shell Diesoline Ultra, and will become Shell's most advanced fuel economy fuels in the Philippines to help drivers be more fuel efficient.

To help lead the nation in saving fuel and money, Shell has teamed up with Ryan Agoncillo and four regular drivers who used to spend a lot on fuel, but have undergone extensive fuel economy training with Shell. They aim to inspire other drivers to save more fuel, and in return, save more money.

Comparison between a standard gasoline and that same standard gasoline containing our instantaneous fuel economy formula; New data from urban cycle comparison between a standard diesel and that same standard diesel containing our instantaneous fuel economy formula. Actual savings may vary according to vehicle, driving conditions and driving style.

"I had no idea that by using the right fuel and making a few simple changes to my driving habits, I could be so much more fuel efficient. It really is that simple - which is why I am working with Shell to help drivers all over the Philippines learn how to save fuel and money," says Ryan Agoncillo.

New Shell FuelSave Unleaded and Shell Fuel Save Diesel have been developed over the years by Shell scientists who are dedicated to creating innovative fuels for drivers. They are designed to improve fuel efficiency from the very first fill of the tank. The innovation behind the new fuels lies in the Shell Efficiency Improver.

For Shell FuelSave Unleaded, it works to reduce energy losses by lubricating parts of the engine where oils are less effective. On the other hand, for Shell FuelSave Diesel, it is designed to ignite and burn more effectively than regular diesel, helping to produce more efficient combustion in the engine.

"In these cost-conscious times, it's not surprising that our customers want to save fuel and cut driving costs. In fact, in a recent research study, 96% of Filipino drivers said they were hungry for help to drive more efficiently. We have listened and, as a result, are proud to offer Shell FuelSave Unleaded and Diesel that can help them save from the very first fill," said Pilipinas Shell General Manager for Retail Bong Fadullon.

The new Shell FuelSave Unleaded and Diesel will be available at Shell stations in Luzon on Friday, July 16, with other regions to follow shortly after.