Text: Martin Aguilar / Photos: Manufacturer Press | posted August 27, 2015 12:43
Car tech ignored by at least 20-% of new vehicle owners
Car manufacturers are introducing new technologies that aims to give a better driving experience. However, this might not be the case as J. D. Power reports that there are at least 20-percent of new vehicle owners who have never used half of the technology features.
According to J. D. Power's 2015 Driver Interactive Vehicle Experience study, the five most unused car technology features are the following:
In-vehicle concierge system
The study stated that 43-percent of respondents haven't used the in-vehicle concierge system which can recommend nearby restaurants or gas stations.
Mobile router feature
J. D. Power said that 38-percent haven't used the mobile router feature which turn the vehicle into a WiFi hotspot.
Automatic parking systems
There are 35-percent of respondents who doesn’t use the automatic parking systems which is an autonomous system that enables the vehicle to park by itself.
It turns out that 33-percent didn't mind to use the head-up display, a transparent display that presents necessary vehicle data.
Lastly, the study revealed that 32-percent haven't used the vehicle's built-in apps.
On the other hand, J. D. Power says there are 14 technology features that 20-percent or more of owners do not want in their vehicle, including Apple CarPlay, Google Android Auto, in-vehicle concierge services and in-vehicle voice texting.
This means that automakers are investing billions on car technologies that many consumers don't use. Furthermore, drivers are paying more for the unwanted technology fitted into cars.
For Gen Y owners (born between 1977 to 1994) at least 20-percent of them said there are 23 technology features that they do not want, specifically technologies related to entertainment and connectivity systems.
The study also found out the common reasons why owners do not want certain technology features. The first reason is that owners “did not find it useful” and the technology “came as part of a package on [their] current vehicle.”
J. D. Power executive director of driver interaction & HMI research Kristin Kolodge noted that the technologies owners want are those that enhance the driving experience and safety. In-vehicle technologies that most owners want include vehicle health diagnostics, blind-spot warning and detection as well as adaptive cruise control.