AUTO INDUSTRY NEWS

Subaru Club Philippines holds first eyeball

Subaru Club Philippines holds first eyeball image

Text: Jude Morte / Photos: Jude Morte | posted February 27, 2008 00:00

Seven star gathering

The Subaru Club Philippines (SCP) held its first grand eyeball event in a spectacular fashion by parading their Subarus right in the middle of Ayala Center last Friday during the peak of the shopping and rush hours. Various generations of the Impreza WRX, STI and Forester were at their carshow best parked at The Tent in Glorietta 3 while their owners party with their fellow Subaru enthusiasts. The SCP is an organized group of Subaru customers and enthusiasts and is officially recognized by Motor Image, the exclusive distributor of Subaru in Southeast Asia.

Ayala Center shoppers were treated to a display of various models of Subaru cars that were proudly paraded by their owners who were meeting their fellow enthusiasts as part of club's regular activities. This is the first time that a private car club has held an eyeball event in Glorietta 3 and Ayala Center was only too willing to host such a dynamic gathering.

The event was organized by the Subaru Club Philippine led by its chairman Erich Lingad and club president Clifford Certeza. Lingad and Certeza spearheaded the formation of the Subaru Club leading to its inauguration last year.

A Subaru Forester owner, Lingad is the manager and co-owner of International Consolidator Philippines Inc. and Adidas Eastwood and Adidas Sta. Lucia. A mountain bike and golf enthusiast, Lingad exemplifies the dynamic lifestyle of a typical Subaru customer who enjoys the outdoors together with his Forester.

Certeza, on the other hand, is a self-confessed adrenalin junkie who delves into the world of speed with his arsenal of machines a scooter, a jetski, a personal plane and his Subaru Impreza WRX STi. When not wearing his hats as the chairman of the Certeza Group of Companies and as a certified technical diving instructor, he is the moderator and also the founder of the official club website, subaruclub.ph, which went online months before SCP's inauguration. The website has since become the club's source of information and forum for communication.

Both men believed that the main driving force of the club is the passion of its members for their Subaru vehicles. "SCP brings together passionate Subaru owners and promotes enjoyable and safe driving of their vehicles" Lingad said. Certerza, on the other hand, explained that the club is more than just about cars. "More than just a venue for sharing information on anything just about Subaru, we also aim to foster fun and friendly relationships among members and their families."

The Subaru Club Philippines is officially recognized by Motor Image Pilipinas, the exclusive distributor of the Japanese sports-luxury auto brand in the country. Motor Image Pilipinas general manager Nicky Mariano explained the reason for the company's support. "We are very happy to see these proud Subaru owners and we believe they best represent what our brand stands for. We recognize our customers as our brand ambassadors that will carry Subaru to a greater reach of the market" Mariano added.

All Subaru owners are qualified to join the Subaru Club Philippines. Members get invitations to exclusive club activities such as eyeball gatherings, roadtrips, trackdays and family events. Motor Image will also be extending special discounts for parts and accessories to the club. Members will also get special discounts from selected bars, restaurants and shops affiliated with the club. Details of membership application and club activities can be found at www.subaruclub.ph.