AUTO INDUSTRY NEWS

Subaru company name change approved by FHI board

Subaru company name change approved by FHI board image

Text: / Photos: Subaru | posted June 29, 2016 09:25

Fuji Heavy Industries to become Subaru Corporation by April 2017

Fuji Heavy Industries Ltd. (FHI) held its 85th General Meeting of Shareholders today, and has announced the approval of Proposal No. 2 entitled “Partial Amendment to the Articles of Incorporation” submitted to the meeting. With this approval, it has been officially decided that FHI will change its company name to “Subaru Corporation” with effect from April 1, 2017.

The origins of FHI date back to the foundation of the Aircraft Research Laboratory (later to become Nakajima Aircraft Co., Ltd.) in 1917. After going through a number of reorganizations, FHI was established under its current name in 1953. Since then, the Company has expanded its businesses ranging from aerospace and industrial products segments to its primary business of Subaru automobiles which began with the introduction of the Subaru 360 minicar in 1958.

By unifying its corporate name and brand name on the 100th anniversary of the 1917 founding of Nakajima Aircraft, the Company will further accelerate its current efforts to enhance the Subaru brand and achieve greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries.

Taking a new step with the new corporate name, the Company will further strengthen its efforts to seek sustainable growth by offering Subaru’s distinctive value of “Enjoyment and Peace of Mind” to customers worldwide, pursuant to its management philosophy of aiming to be “a compelling company with a strong market presence built upon its customer-first principle.”