March posts record highest unit sales for MIPI
Motor Image Pilipinas Inc., (MIPI) the exclusive distributor of Subaru cars in the Philippines registered a record-breaking growth of 94% in total sales for the 1st quarter of 2013.
MIPI was able to sell 577 units for the first quarter as compared with 297 units for the same period of last year. This was greatly attributed by their March sales figure that reached an all-time high with 236 units, breaking the previous record of 188 units established a year ago. The sales were propelled by the growth of major models like the Subaru XV and the recently launched all-new 2013 Forester models.
“2013 is an exciting year for Subaru in terms of both sales and network expansion. I am very optimistic that we will grow further our business because we have an exciting product line to offer our customers and we will have 11 sales touch point in the Philippines by the end of this year.” said MIPI General Manager, Michael Ramon Luyun.