Subaru Posts 56% Sales Increase for 2009, adds Cebu dealership

Subaru Posts 56% Sales Increase for 2009, adds Cebu dealership image

Text: / Photos: Motor Image Press | posted February 02, 2010 06:31

Announces dealership expansion to Cebu

Motor Image Pilipinas (MIP), the exclusive distributor of Subaru in the Philippines capped off 2009 with a total sales output of 942 units, marking a 56 percent growth in 2009. It also registered the biggest sales growth in the automotive industry last year based on the latest figures from the Chamber of the Automotive Manufacturers of the Philippines (CAMPI). Subaru has been the fastest growing automotive brand in the country consistently increasing every year since it opened in 2006.

Since its arrival in 2006, Subaru sales in the Philippines have consistently increased year after year reaching a high of 100 percent growth in 2008. Last year, strong sales of the SUV model, the Forester keyed the growth of Subaru sales with sales increasing by 98 percent from the previous year ending 2009 with sales of 634 units. The Impreza model range was consistent with total sales almost similar to its volume in 2008 with 227 units. The all new Legacy and Outback, which were introduced only last October, finished the year with a combined total of 64 units. The Legacy also got the nod of the Car Awards Group and won the much-coveted Car of the Year-Philippines for 2009.

Despite the difficulties of last year brought about by the global economic recession, Motor Image Pilipinas still managed to exceed its own expectation and finished the year on a strong note. Motor Image Enterprises Group Chief Executive Glenn Tan attributes the growth to its strong model line-up and focus on customer expectations. He said "Outperforming the other companies is not exactly our priority but rather as a result of our commitment to give our customers the newest models from Subaru. We have also focused on maintaining our high level of after sales support, from on time delivery and availability of genuine Subaru parts through world class and well-trained technicians."

This year, the first Subaru dealership outside Metro Manila will open in Cebu. Located in the automotive row of A.S. Fortuna in Mandaue City, the new Subaru dealer aims to deliver the same level of high-quality brand new vehicles and world-class after sales support to the booming Visayas market. Motor Image is also set to open another dealership in Metro Manila within 2009 in its effort to further make its products more reachable and available to a wider market.

With continuous improvement in mind, Motor Image will further strengthen after-sales services for a worry-free Subaru ownership. Genuine parts of Subaru's complete vehicle lineup will continue to be locally available as regional support continues to come from Hong Kong, Singapore and Japan. Technicians and automotive mechanics from Motor Image provide impeccable service as regular trainings in the Subaru Academy in Japan and Singapore ensure their expertise. Altogether, Motor Image guarantees a rewarding Subaru ownership.