Suzuki Philippines Marks Silver Anniversary

Suzuki Philippines Marks Silver Anniversary image

Text: / Photos: Courtesy of Suzuki Press | posted February 03, 2010 10:00

Suzuki celebrates 25 years in the country

Suzuki Philippines, Inc. (SPH), the country's only integrated automotive company, marks a major milestone in its history as it celebrates its silver anniversary. Established in February 1985, Suzuki Philippines has earned a well-deserved reputation for offering superior quality yet affordable motorcycles to Filipino consumers.

Suzuki motorcycles were first introduced in the Philippines in 1959 by Rufino D. Antonio & Associates, Inc., who handled nationwide distribution. In 1975, Antonio Suzuki Corporation was formed as a joint venture company to expand motorcycle sales. In 1985, Suzuki Motor Corporation of Japan took over operations, establishing Suzuki Philippines as a wholly-owned subsidiary, handling both manufacturing and distribution of Suzuki motorcycles.

In 1999, the company marked another milestone when it took over automobile operations from Pilipinas Transport Industries, Inc. (PTII), thus expanding its product line to include automobiles, and becoming the only integrated automotive company in the country carrying a full range of two-wheel and four-wheel product lines.

In its 25-year history, Suzuki Philippines has built a heritage of trust and reliability, and starts a new chapter for the brand in the country.