Text: Anton Andres / Photos: Tesla | posted June 16, 2015 15:10
Tesla aims to be a mass market automaker with new car
In a conference in Washington yesterday, Tesla's Chief Technical Officer JB Straubel revealed more details on the company's upcoming car, the Model 3. Straubel said that the Model 3 will not just be one car but a family of vehicles that share the same platform. He added that there will be a sedan and crossover variants available when the Model 3 comes out.
Tesla Motors CEO Elon Musk has long promised a volume market electric vehicle that will take Tesla from being a niche automaker to a high volume manufacturer. Musk has promised that the Model 3 can and will do 322 kilometers on a single charge and will be priced at $35,000 before EV and zero emission rebates are included. For comparison basis, the Model S starts at $70,000, double the upcoming Model 3. Tesla hopes to see one million electric cars on the road and the company believes they can do it with the Model 3 and its extended variants. Tesla hopes the Model 3 will be available by 2017.
Tesla's first car was the Roadster in 2008 and sold for $109,000 in 2010. It can travel almost 400 kilometers on a single charge and can accelerate from 0 to 100 in under 4 seconds. The Lotus designed roadster soldiered on until 2012 with over 2,400 units sold.
Tesla's biggest success so far comes in the form of the Model S. Aimed to go head to head with cars like the BMW 550i and Mercedes Benz E550, the Model S has become a best seller in Norway and the Netherlands. The luxury sedan comes with the advantage of having two luggage compartments thanks to its battery not taking space in the front of the car. Base Model S's can do 0 to 100 in 5.5 seconds to a top speed of 225 km/h. Tesla has since sold 56,782 units as of December 2014.
At the moment, Tesla is getting ready for another launch with the Model X crossover. The first customer deliveries are expected towards the end of this year.