AUTO INDUSTRY NEWS

BMW launches all-new 7-series in the Philippines

BMW launches all-new 7-series in the Philippines image

Text: / Photos: Brent Co, BMW Group | posted August 27, 2009 00:00

BMW flagship re-enters the ultra-luxury segment

Asian Carmakers Corporation (ACC), the exclusive distributor of BMW vehicles & motorcycles in the country, has just introduced the fifth generation of the 7-Series sedan.

The new BMW 7 Series is the result of BMW's commitment to design, as well as supreme chassis and drivetrain engineering, plus leading safety, driver assistance and comfort.

"The BMW 7 Series is our flagship model and we are very much pleased to offer this to the discerning Philippine market," said Mr. Jose Ch. Alvarez, Chairman of Asian Carmakers. "With the introduction of the new BMW 7 Series, ACC intends to further strengthen its market leadership in the premium market segment," he added.

The high-performance and outstandingly efficient engines as well as the suspension technology of the new BMW 7 Series are both quite unique in the luxury saloon segment. It will be initially available in two engine variants: the 750Li and the 740Li. Both power units offer the highest standards of efficiency in their respective class and comply in full with the EU 5 emission standard. The new BMW 7 Series comes as standard with Dynamic Damper Control as well as Dynamic Driving Control, both operated by the touch of a button on the center console. The new BMW 7 Series also introduces the new generation of BMW's trendsetting iDrive control system.

The entertainment systems available on the rear seats of the new BMW likewise set new standards in the world of motoring, with two TV screens integrated in the front seat backrests and allowing individual use on each side, two headsets and two AUX-in ports as well as a DVD player all included in the entertainment package.

A wide range of lightweight features including the doors, roof, engine compartment lid, side panels and the engine crankcase made of aluminum enhance both the efficiency and the agility of the new BMW 7 Series. Through comprehensive safety concepts and design, BMW's new Luxury Saloon guarantees maximum occupant safety in all conceivable types of collisions.

The new BMW 7 Series has already arrived at authorized BMW dealers with the 740Li priced at PhP 9,700,000 and the flagship 750Li at PhP 10,700,000.