AUTO INDUSTRY NEWS

The Changing of the Guard at Chery Philippines

The Changing of the Guard at Chery Philippines image

Text: / Photos: Ardie Lopez | posted January 12, 2011 23:26

Chery Motors Philippines takes over distributorship from Iseway Motors

Chery International, the overseas marketing division of Chery Automobile Co. Ltd., China's biggest independent automobile producer continues its presence in the Philippines after signing a new contract with its newly appointed distributor Chery Motor Philippines, Inc. Chery Motor Philippines Inc. (CMPI) takes over from Iseway Motors as the exclusive distributor of Chery vehicles in the country.

Present at the distributorship agreement signing were Mr. Tony Sun, President for Asia-Pacific and South Africa; Mr. Meng Tao, Vice President for Asia-Pacific and South Africa and Mr Zhu Kaifeng, manager for the Philippines. Signing for CMPI is Dr. Si Chung Chang, Chief Executive Officer. Attending the signing ceremony are top members of the Philippine business sector, technology and automotive press.

Iseway Motors Philippines formally turns over the distributorship of Chery vehicles to a new distributor, Chery Motors Philippines, Inc (CMPI) starting January 15, 2010 even as the new company is finalizing its legal personality in the country. CMPI will distribute Chery vehicles and parts, as well as handle sales and after-sales to service some 2,000 Chery owners all over the country, as well as manage the company's future assembly operations.

In a statement released by CMPI Chief Executive Officer Dr. Si Chung Chang the new distributorship is already moving into some aspects of Iseway business including the take over of the main distributorship business, implementation of dealer standards, improvement of parts warehousing and stocking and the turnover of the distributorship contracts.

"We have in fact, already signed an exclusive distributorship agreement with Chery International," Dr Chang pointed out. Chery International is Chery Automobile Company, Ltd. of China's overseas sales and marketing division with over 70 countries under its care.

The new distributorship agreement was signed only last January 7, 2011 at Chery International's headquarters in the province of Anhui in China. Present at the signing ceremony were Mr. Tony Sun, President for Asia-Pacific and South Africa; Mr. Meng Tao, Vice President for Asia-Pacific and South Africa and Mr Zhu Kaifeng, manager for the Philippines. Signing for CMPI is Dr. Si Chung Chang, Chief Executive Officer. Attending the signing ceremony are top members of the Philippine business, technology and automotive press.

The new organization has moved to its' new corporate headquarters in Las Pinas City, to be closer to Sta. Rosa, Laguna where it is setting up its assembly plant. The new office also houses the company's technical training and service area, a parts warehouse and is currently building a new, state-of-the-art pre-delivery inspection (PDI) facility.