The European Mobile Media Association holds its first mobile media sound competition
EMMA´s primary goal is to provide rules and guidelines that will be used as continuing efforts to promote the auto sound industry. Furthermore, EMMA encourages both competitors and installers to extend their knowledge about the equipment they are using. This will then result in a better quality standard for the installations and ensures the equipment will perform to its optimum.
For sound quality competition, the challenge is to build an audio or multimedia system that will overcome the problems of vehicle acoustics, reproducing music without noise, distortion and to make the music sound like the "original" - also the installation quality will be evaluated. Another category, called the ESPL (European Sound Pressure League), is a competition to reproduce high sound Pressure levels in specially designed cars with quality installations.
The first female EMMA certified judge in Asia
EMMA Philippines was founded by Mickey Tang and along with EMMA European trainer Glen Saitowitz From Switzerland, has been conducting clinics and workshops training prospective EMMA competition judges. Among their recruits was Michelle Yeo Yu, an amateur drifting competitor and perhaps the country's leading female drift competitor. With a successful certification, Yu became the first and only female certified EMMA judge in Asia. She will be part of judging panels in the first EMMA competition to be kicked off in Manila International Auto Show 2008. Since Emma has affiliations in Singapore, Malaysia, China, Thailand and Indonesia, Yu is expected to participate in judging EMMA sanctioned events in these countries.