AUTO INDUSTRY NEWS

The Johnnie Walker Blue Label Porsche Design Collection

The Johnnie Walker Blue Label Porsche Design Collection image

Text: / Photos: | posted February 09, 2012 12:21

The ultimate in luxury and exclusivity

At an invitation-only event at Prive Luxury Club in Fort Strip, Johnnie Walker Blue Label and Porsche Design Studio unveiled the Johnnie Walker Blue Label Collection by Porsche Design Studio an exquisite line of exceptional products that serves as the epitome of craftsmanship and accomplishment

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Hosted by Rovilson Fernandez, the event launched the covetable Johnnie Walker Blue Label Porsche Design Studio Collection and was attended by some of today's up and comers who embody the modernity and luxury of the collection. Johnnie Walker Blue Label Regional Brand Director Andy Gaunt also graced the event to talk more about the collaboration between the House of Walker and Porsche Design Studio.

Leading the collection is the exclusive £100,000 (Php 6.7M) made-to-order Private Bar crafted from the finest materials and combines classic and contemporary design into a piece that blends form and function. Standing 2.2 meters tall and crafted from brushed stainless steel, natural shagreen leather and Australian lace wood, the Johnnie Walker Private Bar has bold contemporary lines with a warm, luxury interior, with beautifully fashioned detailing. Only 50 of these Private Bars will be produced for sale worldwide.

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The full collection offers a range of gifts which includes a Cube and Mini Cube each of which contains a bottle of Johnnie Walker Blue Label with an ice-chiller, stainless steel tongs and bespoke crystal glasses in beautiful crafted monogrammed leather-casings. Also available is the Johnnie Walker Blue Label Chiller containing a bottle of the rare blend in an engraved case which perfectly mirrors the angle of the bottle's label.

Interested customers for the Private Bar may contanct Rommel Turingan (Rommel.Turingan@diageo.com; +63 2 793 8500) of Diageo Philippines. The Mini Cube (Php 17,000) and Chiller (Php 9,265) are available for purchase in leading modern retailers nationwide.