AUTO INDUSTRY NEWS

Toyota Celebrates 20th Anniversary at PIMS

Toyota Celebrates 20th Anniversary at PIMS image

Text: / Photos: | posted August 17, 2008 00:00

Displays A-BAT concept vehicle

Toyota Motor Philippines Corporation (TMPC) announced its participation at the 2nd Philippine International Motorshow (PIMS) organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). The 400-sqaure meter TMPC booth will feature the A-BAT Concept Pick-up displayed at the 2008 North American Motorshow, and the Interactive Hybrid Synergy Drive. TMPC will also launch its 20th Anniversary Vios Limited Edition Model, the new Hilux and the new Land Cruiser at the said event. The 2nd PIMS will be held from August 21 to 24, 2008 at the World Trade Center in Pasay City.

Now on its second year, the PIMS shall showcase a host of new products and concept cars under the theme "Drive the Future towards Safer and Cleaner Motoring." As the country's biggest automotive company, Toyota, for its part, will make its booth exciting by introducing new models and mounting exciting exhibits. Toyota adapts its 20th Anniversary motto, "Driving Tomorrow", as the central theme of its exhibit.

Vios XX Limited Edition

As a way of celebrating its 20th anniversary in the country, Toyota launches the locally-manufactured Vios XX Limited edition model. The sportier Vios XXLE comes with an HID headlamp, 17" alloy wheel, rear spoiler, ipod interface with upgraded audio system, and exclusive limited edition badge and key chain. With huge upgrades for a lot less, customers will surely get unlimited exhilaration with this limited edition model, with only 800 units only to be sold from August to December 2008.

New Land Cruiser

Ride to luxury, cruise with supremacy with the new pride of the land, the new Land Cruiser. Powered with a V8 Direct Injection, Common Rail System Twin Turbo-Intercooler D4D engine and a 6-speed automatic with sequential shift transmission, the new Land Cruiser boasts of power befitting the powerful. It employs new roof rail, rear spoiler and alloy wheel design.

New Hilux

Power beyond limits is the promise of the new Hilux, one of Toyota's globally-successful International Innovative Multipurpose Vehicles (IMV). Boasting of technologically advanced engine that sets the standard of driving efficiency, the Hilux's 3.0 and 2.5-liter D4D engines drive you to achieve the highest level of satisfaction. The 2X4 diesel Pre-runner, is a commanding addition to the line-up that would answer customer needs for a fuel-efficient powerful diesel pick-up.

A-BAT Concept Car

Toyota returns to its compact truck roots with the A-Bat concept vehicle. The environmentally advanced A-BAT provides modern versatility, roominess and style in a compact pick-up architecture. The A-BAT concept was developed by Toyota Motor Sales, USA to develop a new genre of compact vehicle with good fuel economy, advanced functionality, maneuverability, unique styling, and a durable package suitable for an active lifestyle. The A-BAT made its debut in Detroit at the 2008 North American International Auto Show last January.

Hybrid Synergy Drive (HSD) Simulator

The four advantages of the Toyota Hybrid System of Fuel Efficiency, Low Emissions, Acceleration, and Quietness, is conveyed easily and interactively to the audience through the HSD Simulator. Its graphic panels contain essential information, combined with the personal game experience, showcase the feature of the HSD. The HSD Simulator makes it easier and more fun to understand how Toyota's eco-friendly Hybrid System, which powers the world's best-selling Prius, works.

Toyota further makes its participation exciting with lots of activities, raffle prizes, and freebees for the whole family to enjoy. Visit the Toyota booth at the 2nd Philippine International Motorshow to get an exclusive Toyota 20th Anniversary Bag.