Text: Mac Avendano / Photos: Toyota Press | posted September 09, 2013 11:43
The 'World Sales Leader' made the milestone in July 2013
The Toyota Corolla has surpassed the 40 million mark last July with 40.01 million units – another historic achievement of Toyota’s perennial global car.
Tatsuo Hasegawa designed the Corolla in the 1960s to be a personal vehicle that reduces travel time in a growing Japanese industry. When the first units rolled out of the plant in September 1966, many basic safety features were still optional. Eventually, these features became standard as an answer to Toyota’s commitment to high quality affordable cars. By November of that year, Toyota started importing Corollas to Australia.
Through the 60s to the present, Toyota has expanded its production plants globally to accommodate the growing demand for the Toyota Corolla. Among the first plants outside Japan to produce Corollas were Toyota Australia (1968), Toyota Thailand (1972), Toyota Ireland (1973), and Toyota South Africa (1975). In US and Canada, export of the Corolla began in 1968.
Filipinos had already been driving Corollas as a more fuel-efficient alternative during the 1970s Oil Crisis. The Toyota plant returned to the local scene in the late 80s. By October 1989, Toyota Motor Philippines Corporation started the local production of the Corollas. Its use spanned from family cars, yuppy transports, race cars, and taxicabs. In its present incarnation as the Corolla Altis, Filipinos still continue to use the car to get them from point A to point B.
With over 40 years under its belt, what other milestones will the Corolla achieve in the near future?