AUTO INDUSTRY NEWS

Toyota Fortifies Hold on Triple Crown

Toyota Fortifies Hold on Triple Crown image

Text: / Photos: | posted June 22, 2010 16:07

Market Share Surges to 34.5%

Toyota Motor Philippines Corporation (TMPC) fortifies commercial vehicle market leadership last May, with 2,985 units sold capturing 33.5% of total CV market. This is largely attributed to the significant surge in sales of CV line-up led by the Innova and Fortuner with 1,016 and 581 units respectively.

TMP also maintained its no. 1 position in the passenger car market with 1,835 units sold, cornering 36.2% of total PC market. Strong PC sales has been further boosted by the introduction of the new Vios and its additional 1.3 automatic transmission variant. For the month of May, the new Vios registered 1,385 units sales with a staggering 36.1% market share, making it the best-selling vehicle in the country.

Based on the results of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), total market reached 13,989 for May. Toyota sold a total of 4,820 units sold, cornering 34.5% of total market share.

In terms of year-to-date sales, Toyota continues to be number one in passenger car, commercial vehicle and overall sales, keeping firm grasp on the Triple Crown Title. Total CV sales is at 13,597 units, PC at 7,800 units, and overall sales at 21, 397 units. In a statement, Raymond Rodriguez, TMP's First Vice President for Vehicle Sales Operations expressed, "Toyota's significant performance for the month of May is attributed to favorable economic conditions and aggressive marketing efforts. We are pleased by the positive market reception of the new Vios and we are grateful to our customers for making this locally manufactured vehicle the best-selling car in the country."

Toyota's leadership position in the automotive landscape, as reflected in the May year-to-date sales performance, inspires Toyota to further improve their products and services to cater to the needs of consumers.