Toyota Furia Concept to make grand debut in Detroit

Toyota Furia Concept to make grand debut in Detroit image

Text: / Photos: Toyota Press | posted January 11, 2013 13:18

With help from the revolutionary transparent displays from Samsung

Toyota released two teaser images for their Furia concept sedan which is set to make its world debut at the 2013 North American International Auto Show happening next week, January 14 in Detroit. The grand reveal will utilize thirty units of Samsung's latest 46" transparent LCD display mounted on a custom-built structure.

“This technology will be used to help create a unique dramatic effect for the Furia reveal as elements can be transmitted on the clear transparent panels to partially obstruct or completely block view of the vehicle until the panels are made completely clear to show the car”, said o2 Creative Solution’s Design Director Brian Hords. o2 Creative Solutions is the agency responsible for execution of the Furia Concept’s reveal.


The new sedan concept will be presented by Bill Fay, group vice president and general manager of the Toyota Division.

The big reveal can be watched online via:

Meanwhile, you can watch the teaser video found below: