600,000 Toyotas in 21 years
Toyota Motor Philippines Corporation(TMP), through its 21 years in the local automotive industry, reached another milestone last December 7, 2009 when it sold its 600,000th unit. TMP is the first car manufacturer in the Philippine automotive industry to bag this achievement. And despite the economic slowdown, TMP still managed to sell 46,193 units for the previous year.
"While this remarkable feat is made possible by cooperative efforts of the entire Toyota network, we are most grateful to the 600,000 Toyota customers for their trust and loyalty for the brand. We will continue our pursuit of improving our processes to deliver the best for our customers." expressed Mr. Raymond Rodriquez, TMP's First Vice President for Vehicle Sales Operations.
TMP remained consistently focused on catering to diverse needs of Filipino consumers. It offers an extensive model line-up of 14 vehicles distributed to 27 dealer outlets nationwide. TMP continuously adheres to its commitment to local production with the Vios and Innova, which are currently the country's top 2 best-selling vehicles with combined average monthly sales of 1,800 units.
The 600K unit sales milestone is a testament of Toyota's favorable position in the market owing to the respect and confidence of customers in the brand. This drives Toyota to keep moving forward in developing innovative technologies not only to address the changing needs of customers but also to further contribute to the development of the Philippine automotive industry.